For this section to our research and planning we had to create a record label logo which we would use on our CD cover and to overall represent our music video. As a group we together designed three logo ideas, using a combination of pop art/ cartoon effects, basic font and interesting girly icons. We came up with the name 'MME' which stands for the three of our initials within our group, we played around and experimented with the positioning of each initial but found 'MME' sounded more fluent and professional ranter than something like 'EMM' or 'MEM'. Our influence for choosing this name was from EMI records ,we found that the combination of vowels and contents worked well together and was an rememberable record label and therefore we also chose to include lettering to produce a name it just so happened that our initials worked extremely well together , its also not a tough twister and something that could easily be remembered by people. We came to the conclusion to base our record label around females aged 14-20 because thats the target audience in which our music video would appeal to.
Our first logo was created using photoshop, using a base image of a young male celebrity (Zac Effron) who has been in the music industry and is a male character with a mass audience fan base. This meant that he's got a rememberable face especially to our target market due to him being a face seen on programs and movies our target market would've grew up with and due to his appearance they would perhaps of had a crush on him due to his appearance for example in high school musical. The overall appearance of the logo has a pop art and cartoon theme, this created an eye-catching and fun feel to the logos image. However we didn't choose to use this logo due to us thinking it looked too grown up after asking some students and fellow peers , they found the logo boring and dull in colour which meant it lacked interest and vibrancy. Overall I feel this logo doesn't come across to be very record label themed , their is no indication and when firstly glancing at it it comes across to be a badge or piece of merchandise.
This logo was created on powerpoint , using a record template from google images this was used as the outline icon for the record label logo. The font was from Da font ,the decision to have curly handwriting text was to emphasise a feminine theme to the logo, we also used a thick bold bubble writing font which complemented the bold record player icon we used. We kept to a black and white coloured logo due to us wanting to experiment with having a basic and simple idea which we could compare with the more colourful and eye-catching logos. 
This was our third logo we designed, using photoshop we experimented with different coloured filter and themes , coming to the decision to base this logo on a pop art theme. The lips and headphones are images from google images , however the colours and opacity/levels were all adjusted in the pohotshop software to create a more vibrant and cartoon feel to the overall logo. The font was from DaFont and by adding a white outline around the lettering it complements the pop art theme by linking to the black outlining the other images obtain. By having each image and font outlined it created a bold and more interesting picture, the font especially stands out more with the contrast in black and white colours making the image have a 3D feel.The lips portray a proactive feel to the tongue positioning, however this foreshadows how women in pop music have to behave and also dress in a revealing way to gain a mass audience. The headphones are used as a icon to represent that the overall purpose of the log inks to music.
This is our final logo design, we came to the decision to stick with these images as they portrayed the logo and record companies name we created .However we changed the font to the handwriting and flowy italic font to represent a girly element purpose to the logo. and positioned it a quirky diagonal position to add a feeling of quirkiness and fun.
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